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HOW IT WORKS

Welcome to the Better For You Booth
We activate your brand in the heart of youth sports and family life.

The BFY Booth Experience

Our signature Better For You Booth appears at practices, game days, and tournaments across the country. It’s where families discover, taste, and connect with clean-label snacks and beverages — all in a fun, interactive environment.

  • Product sampling

  • Couponing & giveaways

  • Brand storytelling through trained ambassadors

Community Pop-Ups & Events

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We go beyond the sidelines. Our team hosts pop-up events in local festivals, community markets and events — always in partnership with youth sports organizations. These events build buzz and deepen brand awareness.Hosted in collaboration with community leaguesIntegrated into seasonal celebrations, clinics, and outreach eventsBranded tents, signage, and activities for maximum exposure

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Multiple Consumer Touchpoints

We build brand trust by showing up in families’ lives again and again. Through strategic placement at high-traffic events and recurring appearances throughout the season, we ensure your brand becomes a recognized staple.

  • Multi-week sports seasons = consistent visibility

  • Follow-up engagement via QR codes, coupons, or digital offers

  • Social media amplification from leagues and parents​​

Trusted Partnerships within Community

We align your brand with organizations that serve over 80% of local youth and their families. These include trusted sports leagues, coaches, and community leaders — the pillars of local influence. AYSO-affiliated leagues, City-wide Little Leagues, NJB and AYF affiliated leagues, and more Opportunities for team sponsorship, jersey branding, and league-wide support Co-branded materials that resonate with parents and decision-makers

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