ABOUT BETTER FOR YOU SPORTS
"Built by Youth Sports Parents, for Youth Sports Communities."
Our mission is simple: help families discover healthier options while supporting the leagues and communities that build tomorrow’s athletes.
Better For You Sports is a specialized division within The Field Marketing Agency, dedicated to helping Better-For-You food and beverage brands authentically engage with youth sports communities across the country.
With over 10 years of experience working with leading BFY brands, we’ve executed more than 500,000 consumer engagements and have built a nationwide footprint. Our deep relationships with leagues, camps, and community partners allow us to deliver custom programs that feel local, yet scale nationally.
As part of The Field Marketing Agency, Better For You Sports leverages full-service capabilities, including:
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Strategic sponsorship planning and execution
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National event staffing and community activation
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Targeted sampling and logistics
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League, tournament, and event integration
We’re proud to work with nearly 100 brand partners in the Better For You food and beverage space . Our team is passionate, professional, and purpose-driven—committed to delivering meaningful results through impactful community marketing.
Our expertise spans:
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Youth Sports Sponsorships: Strategic partnerships with leagues, camps, and tournaments.
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Retail & Demo Execution: In-store demo activations at Whole Foods, Sprouts, Kroger, and more.
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Product Sampling Campaigns: Seamless distribution with real-time engagement tracking.
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Community Events & Activations: Tailored experiences that build brand trust and recall.